Dr. Aarti Singh
Designation: Assistant Professor
Biography:
Dr. Aarti Singh is an Assistant Professor in the Operations Management area at Faculty of Management Sciences, Adani University. She holds Ph.D. from Indian Institute of Management Sambalpur. Her primary research interests include Healthcare Operations Management and Behavioral Operations Management. Her research has been published in reputed journals, and she has several papers under review. She has also presented her work at various international and national conferences, including EUROMA, SOM, ISDSI, PAN-IIM, and POMS.
- Ph.D. Indian Institute of Management Sambalpur (2019-2025)
- Integrated B. Tech. & M. Tech. Gautam Buddha University (2013-2018)
- Healthcare Operations Management
- Behavioral Operations Management
- Technology adoption and continuation
- Chhabra, S., Singh, A., & Maddela, D. (2025). Brand, Causes, and the Credibility Gap: Gen Z Purchase Intentions in Emerging Markets. Journal of Asia Business Studies (Scopus: Q1, ABDC: C)
- Singh, A., Padhy, R.K., Sahu, A., & Chaudhuri, A. (2025). Bridging the healthcare gap: understanding continued telemedicine-usage behaviour in emerging economies. Global Knowledge, Memory and Communication (ABDC: B)
- Singh, A., Parida, R. (2022). Decision-Making Models for Healthcare Supply Chain Disruptions: Review and Insights for Post-Pandemic Era. International Journal of Global Business and Competitiveness (ABDC: C)
- Parida, R., Singh, A., & Lavuri, R. (2021). Integration of Industry 4.0 for a Smart and Sustainable future of the Healthcare in the Post-COVID Era. Indonesian Journal of Sustainability Accounting & Management (ABDC: C)
- Singh, A., Vishwakarma, V., & Singhal, B. (2018). Metabiotics: The Functional Metabolic Signatures of Probiotics: Current State-of-Art and Future Research Priorities- Metabiotics: Probiotics Effector Molecules, Advances in Bioscience and Biotechnology (Scopus Indexed)
- Panda, A., Singh, A., & Kumar, R. (2025). The Paradox of Performance: Does Strong ESG Practices Overcome Operational Inefficiencies in Driving Firm Value? Accepted at 10th PAN IIM World Management Conference 2025, IIM Ranchi, India (Dec 27-29, 2025)
- Singh, A., Parida, R. (2025). An empirical investigation of factor influencing Doctor Selection on Digital media platforms. International Conference on Future Ready Hospitals: Strategic adoption of Industry 4.0 Technologies (ICFRH-2025), ISM Dhanbad, India (Feb 7-8,2025)
- Singh, A., Padhy. R. K. (2024). Beyond the Screen: Explaining User Resistance towards Digital Health Technologies. 9th PAN IIM World Management Conference, IIM Sambalpur, India (Jan 21-24, 2024)
- Singh, A., Padhy. R. K., & Sahu, A.K. (2023). Exploring patient’s decision-making behaviour in telemedicine post adoption: a mixed method approach. 30th EUROMA Conference, Leuven, Belgium (Jul 3-6, 2023)
- Singh, A., Padhy. R. K., & Mahapatra, S., (2023). Cancer care process: The interactive effect of human and technology. Accepted at 33rd Annual POMS Conference, Orlando, USA (May 21-25, 2023)
- Singh, A., Padhy. R. K., & Sahu, A.K. (2022). Factors influencing Patient’s telemedicine adoption behavior: A qualitative study. POMS Indian International Conference, IIM Kozhikode, India (Dec 21-23,2022)
- Singh, A., Padhy. R. K., & Sahu, A.K. (2022). Telemedicine user adoption behavior: A systematic Literature Review. 25th Annual International Conference of the Society of Operations Management, IIM Indore, India (Dec, 2022)
- Singh, A., Padhy. R. K., & Sahu, A.K. (2022). Understanding the Patients telemedicine adoption in the era of COVID-19 Pandemic. 32nd Annual POMS Conference, Orlando, USA (Apr 21-25, 2022)
- Singh, A., & Choudhary D. (2022). Sustainability Risks in E-Vehicle Adoption: A taxonomy and future Research agenda. Accepted at INDAM Conference, Rohtak, India (Jan 7-9, 2022)
- Singh, A., & Parida, R. (2019). A Systematic Review of the State-of-the-Art Literature on MCDM Techniques and Applications in Healthcare System. 13th Annual ISDSI Conference, Bhubaneswar, India (Dec 27-30,2019)
- Online certification course on “Modelling and Building Digital Supply Chain Twins using anyLogistix 2025”, IIM Mumbai
- Lean Six Sigma Certification, 2025 (ASQ)
- Attended Doctoral Consortium on Teaching 2023, Center for Teaching and Learning, IIM Bangalore
- Participated in the Digital Technologies in Healthcare Delivery Workshop, IIT Kharagpur
- Lean Six Sigma Certification, 2019 (KPMG)
- GATE, MHRD Scholarship
