Adani University Lecture Series
Influence at Work
Cracking the Code of Human Decision-Making - Grounded in The Ethical Application of Cialdini’s World-Renowned Research
Session – 1
June 17, 2025 | 3:00 PM – 5:00 PM | Adani University Campus
Step Into the Science of Persuasion
Influence is no longer a soft skill, but it is a power skill. In a world driven by fast choices and subconscious decisions, the ability to ethically and effectively shape human behavior is what distinguishes good professionals from great leaders.
Adani University is proud to host Mr. Bas Wouters, Co-Founder & Global CEO of the Cialdini Institute, supported by Quality Austria Central Asia, for an exclusive session on mastering the art of influence. A globally acclaimed speaker and trainer, Mr. Wouters helps organizations apply the latest behavioral science to real-world challenges—enhancing leadership, communication, and business strategy.
Why This Matters
We spend over 40% of our professional lives trying to move others – clients, teams, stakeholders, even ourselves – toward a decision. But what if you could do this not by pushing harder, but by nudging smarter?
This session will take you inside the psychology of influence: how small, science-backed shifts in communication can lead to powerful outcomes—without manipulation, without force. Through live case studies, interactive moments, and a deep dive into behavioral insights, you will get an insight into how you communicate and lead.
Let us explore:
Why do people say yes
How trust, urgency, and likeability shape decisions
What truly drives commitment in teams and markets
How leaders create a culture of voluntary cooperation
Speaker
Mr. Bas Wouters
CEO & Co-Founder, Cialdini Institute
Author | Certified Trainer | Keynote Speaker
Bas Wouters is a globally recognized authority in the science of persuasion and behavioral influence. With an ethical and science-based approach to shaping behavior and improving decision-making, Wouters empowers individuals and organizations to gain more meaningful “YES” responses—ethically and effectively.
Over the course of his career, Bas has:
- Achieved 500% revenue growth in the financial services industry,
- Built a multimillion-dollar business from scratch, and
- Disrupted the Dutch kitchen industry as a successful online entrepreneur.
His fascination with the persuasive power of behavioral science led him to collaborate with the field’s foremost expert—Dr. Robert Cialdini, author of Influence. This collaboration culminated in the co-founding of the Cialdini Institute, where Wouters currently serves as Global CEO. Dr. Cialdini himself describes Wouters as possessing “a unique set of qualities—as a persuasion expert, successful businessman, and close friend.”
Bas Wouters is also the author of the award-winning bestseller Online Influence, a practical guide that integrates Cialdini’s principles with the work of other behavioral science leaders. The book presents a proven framework to optimize digital engagement and online decision-making. Before co-founding the Cialdini Institute, he launched the Online Influence Institute, where he trained professionals across the globe. His clients have included some of the world’s most influential organizations, such as Disney, Allianz, and Booking.com.
In his ongoing role as a trainer, coach, and keynote speaker, Bas Wouters continues to pursue his mission:
- To help people get to “YES” more often,
- To empower them to be happier individuals,
- And to become more successful professionals.
Glimpses
- When & Where?
| Date | June 17, 2025 |
| Day | Tuesday |
| Duration | 3:00 PM – 5:00 PM |
| Mode | Offline |
| Venue | Adani University Campus |
Free to Attend
