Dr. Karan Nilesh Radia
Designation: Assistant Professor
Dr. Karan Nilesh Radia Biography: Dr. Karan is a faculty member at the Faculty of Management Sciences, Adani University, where he teaches Marketing Management, Marketing Research, and Sales & Distribution to MBA students. He also serves as the Coordinator of the Centre for Continuing Education at FMS, Adani University, and is actively involved in developing and delivering executive and professional learning programmes.
Previously, Dr. Karan chaired Adani University’s flagship academic event, the International Conference on Infrastructure Development and Sustainability (ICIDS) 2025, held on December 18–19, 2025. He is also a visiting faculty member at the School of Management, IIT Mandi for Data Analytics courses.
Before transitioning into full-time academia, Dr. Karan worked with organizations such as Nielsen and HDFC Bank. His industry experience strongly informs his teaching and research. He has published his research work with leading business and marketing journals. His academic interests focus on consumer science, business analytics, and sales research, with an emphasis on data-driven managerial decision-making.
- Ph.D. – Marketing, Nirma University.
- MBA – Finance, Sardar Patel University, Vallabh Vidyanagar.
- B.Com – Maharaja Sayajirao University, Baroda.
- Assistant Professor, Faculty of Management Sciences, Adani University (Feb 2025 – Present)
- Assistant Professor, Faculty of Management Studies, Ganpat University (Nov 2023 – Feb 2025)
- Analyst – Nielsen (Jul 2022 – Nov 2025)
- Marketing Research, Sales and Distribution Management, Marketing, Marketing Analytics
- Desai, S., Radia, K. N., & Aagja, J. P. (2025). Psychological comfort and customer engagement in services: mediating role of relationship quality. Journal of Services Marketing, 39(8), 1068-1092. (ABDC A, Scopus Q1)
- Radia, K. N., Aagja, J., Das, K., Rao, U. T., & Sharma, A. (2025). Modeling Escapism and Immersive Experience in the Metaverse. Journal of Computer Information Systems, 1-19. (ABDC A, Scopus Q1)
- Kautish, P., Radia, K. N., & Radia, S. (2025). Social Media Marketing Activities and Self-Brand Connection: The Role of Customer Engagement and Brand Authenticity. Journal of Promotion Management, 1-21. (ABDC B, Scopus Q1)
- Purohit, S., Arora, V., & Radia, K. N. (2024). Masstige consumption, brand happiness, and brand advocacy: A service perspective. International Journal of Consumer Studies, 48(1), e12944. (ABDC A, Scopus Q1)
- Purohit, S., & Radia, K. N. (2022). Conceptualizing masstige buying behavior: A mixed-method approach. Journal of Business Research, 142, 886-898. (ABDC A, Scopus Q1)
- Radia, K. N., Purohit, S., Desai, S., & Nenavani, J. (2022). Psychological comfort in service relationships: A mixed-method approach. Journal of Retailing and Consumer Services, 64, 102824. (ABDC A, Scopus Q1)
- Radia, K. N., & Radia, S. (2025). Social Media Marketing Activities and Self-Brand Connection: The Role of Customer Engagement and Brand Authenticity. MERC, IIM Kashipur, May 2025
- Young Service Researcher 2021 Award by IRSSM, Ohio – Sponspored by Journal of Service Management (ABDC A, Scopus Q1).
