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  9. Prof. Shamindra Nath Sanyal

Prof. Shamindra Nath Sanyal

Designation: Professor

Biography:

Prof. Shamindra Nath Sanyal is a Professor of Marketing with over 27 years of combined experience across academia and industry. He holds a Ph.D. in Marketing from the University of Calcutta, an MBA in Marketing Management, and an M.Sc. in Chemistry, offering a strong interdisciplinary foundation to his research and teaching. He has around 10 years of experience in reputed pharmaceutical organizations in different capacities.

His academic expertise includes consumer behaviour, branding, sustainable and luxury consumption, qualitative research methods, and transformative consumer research. He has published widely in international peer-reviewed journals indexed in ABDC, SSCI, and Scopus, authored teaching cases, and contributed chapters to edited volumes with leading global publishers. His research outputs have been adopted as course readings by universities outside India, underscoring their international relevance.

Prof. Sanyal has supervised six doctoral researchers so far and held several academic leadership positions, including Area Chair (Marketing), Programme Chair (MBA), and Head of the Centre for Social Innovation and Management. He has also discharged different duties and responsibilities in the academic administration area, such as Member of the Academic Council, Departmental Research Committee, Member of the Board of Studies, Chairperson of the Open Defence Committee, to name a few.

He is regularly invited to serve as a session chair at international conferences and as a resource person for faculty development programmes at reputed institutions. He also acts as a reviewer for major journals and international conferences, including those organised by the American Marketing Association. He is also a sought-after resource person for Faculty Development Programmes (FDPs) across renowned institutions. He has offered a full session on Strategic Management for Bennett University Online MBA course.

Beyond academia, Prof. Sanyal is a trained tabla player and theatre artist, reflecting a sustained engagement with performing arts.

  • Ph.D. (2015) in Business Management, University of Calcutta
  • MBA (2007) in Marketing Management, Indira Gandhi National Open University
  • M.Sc. (1997) in Physical Chemistry, University of Kalyani
  • B.Sc. Honours (1995) in Chemistry, University of Calcutta

  • January 2026 – Till date: Professor – Adani University
  • July 2024- January 2026: Professor of Marketing and Area Chair of Marketing, Bennett University
  • January 2021- June 2024: Associate Professor of Marketing and MBA Programme Chair, Bennett University
  • June 2019- January 2021: Associate Professor-Marketing & Member-Research Cell, Globsyn Business School, Kolkata
  • February 2016 – May 2019: Professor of Marketing & Head, Department of Business Management, Institute of Engineering & Management, Kolkata
  • August 2012 – January 2016: Assistant Professor of Marketing, Institute of Engineering & Management, Kolkata
  • July 2011 – August 2012: Associate Professor & Academic Coordinator, Future Innoversity, Kolkata
  • January 2008 – June 2011: Lecturer-Marketing, Narula Institute of Technology, Kolkata
  • September 2005 – December 2007: Regional Business Manager, Eskag Pharma Pvt. Ltd.
  • August 2004 – September 2005: Area Business Manager, Alkem Laboratories Ltd. (Pentacare Division)
  • March 2003 – August 2004: Area Manager, Raptakos, Brett & Co. Ltd.
  • May 2002 – March 2003: Marketing Executive, German Remedies Ltd. (Respicare Division)
  • January 1999 – May 2002: Medical Representative, Raptakos, Brett & Co. Ltd.

  • Branding
  • Luxury Consumption
  • Cross-cultural Marketing
  • Online Purchase Decision and Innovation
  • Transformative Consumer Research

  1. Sanyal, S. N., & Malik, A. (2024). Should I visit or should I not? An explanation for motivations and constraints to visit dark tourist destinations. Current Issues in Tourism, 29(1), 40–59 (Scopus Q1 and ADBC A-category journal).
  2. Das, S., Sanyal, S. N., & Mazumder. R. (2023). What Characterizes Digital Luxury Experience (DLX) for Customers? A Cross-Cultural Qualitative Exposition. Journal of International Consumer Marketing, 36(4), 352-369 (Scopus Q1 and ADBC B-category journal).
  3. Sanyal, S. N., Mazumder, R., Singh, R., & Sharma, Y. (2021). Uncertainty and affluent teenagers’ luxury buying-decision: The role of avoidance-related indecisiveness. Journal of Retailing and Consumer Services, 58(January), 102305 (Scopus Q1 and ADBC A-category journal).
  4. Ghosh, P., Saha, S., Sanyal, S. N. & Mukherjee, S. (2021). Positioning of private label brands of men’s apparel against national brands. Journal of Marketing Analytics, 9, 210–227 (Scopus Q1 and ADBC C-category journal).
  5. Rameshwar, R., Saha, R., & Sanyal, S. N. (2020). Strategic corporate social responsibility, capabilities, and opportunity: Empirical substantiation and futuristic implications. Corporate Social Responsibility and Environmental Management, 27(6), 2816–2830 (Scopus Q1 and ADBC C-category journal).
  6. Maiti, R. B., Sanyal, S. N., & Mazumder, R. (2020). Antecedents and consequences of organizational commitment in school education sector. International Journal of Organizational Analysis. 29(3), 716-735 (Scopus Q2 and ADBC B-category journal).
  7. Maiti, R. B., & Sanyal, S. N. (2018). Optimizing the role of organizational commitment: A qualitative study in the school education sector. International Journal of Organizational Analysis. 26(4), 469-490 (Scopus Q2 and ADBC B-category journal).
  8. Roy, S. & Sanyal, S. N. (2017). Perceived consumption vulnerability of elderly citizens: A qualitative exploration of the construct and its consequences. Qualitative Market Research: An International Journal, 20(4), 469-485 (Scopus Q2 and ADBC B-category journal).
  9. Sanyal, S. N., & Datta, S. K. (2011). The effect of perceived quality on brand equity: An empirical study on generic drugs. Asia Pacific Journal of Marketing and Logistics, 23(5), 604-625. (Scopus Q1 and ADBC A-category journal).
  10. Sanyal, S. N., & Datta, S. K. (2011). The effect of country of origin on brand equity: An empirical study on generic drugs. Journal of Product and Brand Management, 20(2), 130-140. (Scopus Q1 and ADBC A-category journal).

  1. Kumar, R. & Sanyal, S. N. (2025). Logo with character: A comprehensive meta-analysis of Indian automotive brand development. 4th International Conference on Management of MSMEs (ICMM), organized by Indian Institute of Management Amritsar on 17-19 January 2025.
  2. Mondal, S., & Sanyal, S. N. (2025). The effect of brand activism on consumer behavior: An exploration in Indian tourism industry. 4th International Conference on Management of MSMEs (ICMM), organized by Indian Institute of Management Amritsar on 17-19 January 2025.
  3. Chakraborty, P., & Sanyal, S. N. (2023). The Proliferation of Online Pharmacies in India: A Boon or a Bane? 1st International Marketing Conference 2023: Marketing 5.0 – Inroads to Technology and Sustainability, organized by Indian Institute of Management Vishakhapatnam (online) on 05-06 May 2023.
  4. Sanyal, S. N., & Mazumder. R. (2018). Generation of uncertainty and its effect in decision making by the teenagers toward luxury brands. LVMH-SMU Luxury Research Conference, organized jointly by LVMH and Singapore Management University at Singapore Management University, Singapore on 10-11 May 2018.
  5. Sanyal, S. N. & Datta, S. K. (2016). The role of emotional intelligence in judging physicians’ brand choice: An exploratory study. Conference on Brand Management, 2016 (CBM-2016), organized by Department of Management Studies, Indian Institute of Technology, Delhi, and Curtin University, Perth (Australia) on 16-17 April 2016 at IIT- Delhi.
  6. Sanyal, S. N., Datta, S. K., & Banerjee, A. K. (2013). Factors influencing prescribing behaviour of physicians in India. International Conference on Research in Marketing (ICRM 2013), jointly organized by Department of Management Studies, Indian Institute of Technology, Delhi, Curtin University, Perth (Australia) and XLRI, Jamshedpur on 21-22 December 2013 at IIT-Delhi.
  7. Sanyal, S. N., Datta, S. K., & Banerjee, A. K. (2013). A study on attitude of Indian consumers towards luxury brand purchase through the application of “attitude scale to luxury items”. 5th IIMA Conference on Marketing in Emerging Economies, 2013 (ICMEE 2013), organized by Indian Institute of Management, Ahmedabad on 9-11 January 2013 at IIM-Ahmedabad.
  8. Sanyal, S. N., Datta, S. K., & Banerjee, A. K. (2011). Conceptualising branding in Indian pharma sector. The 7th Global Brand Conference on the AM Brand, Corporate Identity and Reputation SIG, 2011, organized by Academy of Marketing and Saïd Business School, University of Oxford, UK held on 5-7 April 2011 at Saïd Business School, University of Oxford, UK.
  9. Sanyal, S. N., & Datta, S. K. (2011). The effect of perceived quality on generic drug prescription in Indian market. 4th IIMA Conference on Marketing in Emerging Economies, 2011 (ICMEE 2011), organized by Indian Institute of Management, Ahmedabad on 5-7 January 2011 at IIM-Ahmedabad.
  10. Sanyal, S. N., & Banerjee, A. K. (2010). Correlation between CSR and brand equity in competitive Indian business environment. International Conference on Demography, Culture and Marketing, 2010 (ICDCM 2010), organized by Xavier Institute of Management, Bhubaneswar, India on 14-16 December 2010 at XIM, Bhubaneswar

  1. Sanyal, S. N. (2024). Retail growth with service innovations: Artificial intelligence as mediator? In Dass, R., Sharma, A., Tiwari, G., Jha, T. (Eds.), Artificial Intelligence in Media, Marketing and Law, Bloomsbury, New Delhi (ISBN: 978-93-56404-58-8).
  2. Goel, K., Kesarwani, K., Chaudhary, S., Kumar, S., Nagar, A., Tiwari, P., & Sanyal, S. N. (2023). Analyzing the prospect of Instagram celebrities influencing young males in purchase decision. In Chattopadhyay, N., Sanyal, S. N., Rai, S., Singh, A. G. (Eds.), Changing Landscape of Global Business, Cyber Tech, New Delhi (ISBN: 978-93-5053-916-3).
  3. Das, S., Mazumder, R. & Sanyal, S.N. (2022). Intention to purchase online luxury watches among Indian consumers in the new normal mode. In Tavares, J.M.R.S., Dutta, P., Dutta, S., Samanta, D. (Eds.), Cyber Intelligence and Information Retrieval. Lecture Notes in Networks and Systems, 291, Springer, Singapore (ISBN: 978-9-81164-283-8).
  4. Maiti R.B. & Sanyal S.N. (2022). Women in information technology: How organizationally committed they are. In Tavares, J.M.R.S., Dutta, P., Dutta, S., Samanta, D. (Eds.), Cyber Intelligence and Information Retrieval. Lecture Notes in Networks and Systems, Springer, Singapore (ISBN: 978-9-81164-283-8).
  5. Datta, S. K. & Sanyal, S. N. (2016). Integrated Marketing Channels. In Syed Saad Andaleeb and Khalid Hasan (Eds.), Strategic Marketing Management in Asia: Case Studies and Lessons across Industries, Emerald Group Publishing, UK (ISBN:978-1-78635-746-5).
  6. Sanyal, S. N., & Banerjee, A. K. (2010). Importance of Brand Equity and Distribution in Competitive Business Environment: An Indian Case Studies Approach. In Lubna Nafees, Omkumar Krishnan and Tim Gore (Eds.), Brand Research, Macmillan India Ltd, New Delhi (ISBN:023-032-870-9).
  7. Sanyal, S. N., & Banerjee, A. K. (2008). Evolution from commodity to international branding: An Indian case study in gems and jewellery segment. In Lubna Nafees and Omkumar Krishnan (Eds.), Brand Rising as Products Fall, Macmillan India Ltd, New Delhi (ISBN:978-0230-63677-4).

  1. 2-year (2022-2024) Bennet University Seed Grant Project of Rs. 3.74 lakhs titled “Dark Tourism in India: Key Opportunities and Challenges” as Principal Investigator.

  1. Organized International Faculty Development Programme titled “Changing Dimensions of Research Methodology” (Resource persons: Dr. Dhaval Maheta, Veer Narmad South Gujarat University, Dr. Bikramjit Rishi, Shiv Nadar University, and Dr. Rishi Dwesar, ICFAI Business School, Dehradun) during 19/05/2025 to 23/05/2025.
  2. Organized Faculty Development Programme titled “Curating Impactful Research: Exploring Effective Tools and Techniques” (Resource persons: Prof. Pradeep Kautish, Dr. Vivek Gupta, Dr. Shamindra Nath Sanyal) during 20/05/2024 to 24/05/2024
  3. Organized seminar titled “Sustainability in Governance: A Path to a Resilient World” (Speakers: Dr. Sheeba Ramola, Deputy Registrar, IIT Roorkee; Dr. Ajay Sharma, Global Service Delivery Manager, IBM India Pvt. Ltd.) on 24/11/2023.
  4. Organized and moderated webinar titled “Role and Implications of ChatGPT in Higher Education” (Speakers: Prof. Furqan Qamar, Professor of Management, Centre for Management Studies, Jamia Millia Islamia, Delhi; Prof. Prabhu K. Aggarwal, Vice Chancellor, Bennett University; Dr. Colleen Malachowski, Associate Professor/ Graduate Program Director at Regis College, Weston, Massachusetts, USA; Mr. Praveen Panikkassery, Director – Deloitte India; Mr. Ganesh Iyer, Senior Director-Human Resources, ADP), on 24/03/2023.
  5. Organized Faculty Development Programme titled “Software-aided Qualitative Analysis and SLR with Bibliometric Analysis” (Resource persons: Prof. Anjali Malik, Prof. Gyanesh Kumar Sinha, Dr. Satish Kumar, Dr. Jaspreet Kaur, Dr. Shamindra Nath Sanyal) during 20/02/2023 to 24/02/2023.

  • Academic award of “Excellence in Student Impact-2025” given by Bennett University.
  • The AMP Academic Excellence Award, 2019, conceived by Academy of Management Professionals, Hyderabad, India as the “Best Professor in Marketing Management”.
  • My paper published in Journal of Product and Brand Management has been selected as a course literature in the Course of Brand Management at Master’s Level in Roskilde University, Denmark.

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